Alignment is Critical Success Factor of Effective Strategy Execution
A Balanced Scorecard is an effective tool for strategy management. However, without alignment between the board and all of the business units strategy execution can fail.
Kaplan and Norton published their book ten years ago: Alignment: Using the Balanced Scorecard to Create Corporate Synergies. It is a testament to the popularity and usefulness of the original concept, and its subsequent development, that the Balanced Scorecard movement is still going strong since the release of the original article in 1992 and the first book in 1996. Keep Reading
Combining Market Research, Brand Management, Advertising and PR
Business success in the current globally competitive market requires strategic and innovative combination of market research, brand management, advertising and PR.
Business strategy development starts with a look at the existing situation of the business by answering questions like:
- Do the businesses in existing portfolio constitute a good fit?
- Does the company have any competitive strengths?
- What approach is best for exploiting opportunities in tomorrow’s world?