Business Management

Two Strong Brand Names: Expanding Horizons Through Related Business Strategies

in Business Management
L'Oréal

When considering whether to expand a retail firm, careful consideration should be given to value chain analysis of the activities in running the organization. Keep Reading

Retailers Branding Private Labels

in Business Management
Private Label Product

Stores Expanding Their Own Brands to Strengthen Customer Loyalty

Product promotion wars are moving from the mass media to the store shelves as national brand manufacturers find themselves competing with their own retailers.

For a variety of reasons, customers may develop more loyalty to their retailers these days than they do to national product brands.

That change is pitting national product branding against retailer institutional branding, creating an apple-versus-oranges competition in the marketplace. Keep Reading

The Politics of a Family Business

in Business Management
Family Business

Chaos May Reign if You Hire a Relative to Work for You

Hiring a family member is not like hiring anyone else. The normal office politics can get out of control. But there are steps you can take to keep the madness in check.

Office politics is a fact of life in any business organization. Every day it seems like someone is gossiping about she said this and he said that. People argue and make up.

They bring their problems to you, they complain about others not doing their share, or someone got a bigger raise. Someone that got a promotion doesn’t deserve it or someone that should have gotten the promotion got skipped over.

And so the rumor mill keeps churning away. But what happens if the boss of a tightly nit business suddenly brings in a family member to help run the show? What was considered controlled chaos could turn into a madhouse. Keep Reading

Blog Marketing: WordPress vs. Blogger for an Online Business Blog

in Business Management
Wordpress

WordPress and Blogger are the two most popular blog platforms. Which one should e-commerce companies use for an online business blog or blog marketing?

A company may use an online business blog to provide information about and generate interest in products and services sold offline, or as a blog marketing tool to generate e-commerce sales.

Blogs are an attractive alternative to traditional corporate website because they are more interactive and collaborative.

How do WordPress and Blogger compare for online business users? Keep Reading

Marketing Lessons from the Experts

in Business Management
Marketing

Marketing Gurus of the Past Two Decades Got it Right

It’s easy to learn from the marketing experts and authors – past and present.

Marketing and the work of marketing departments is ever changing, and determining what the future holds can at times get pretty fuzzy.

If you peruse the bookstores and online bookstores, there are thousands of marketing books available that cover every topic you could possibly think of — or worry about. Keep Reading

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