When considering whether to expand a retail firm, careful consideration should be given to value chain analysis of the activities in running the organization. Keep Reading
Stores Expanding Their Own Brands to Strengthen Customer Loyalty
Product promotion wars are moving from the mass media to the store shelves as national brand manufacturers find themselves competing with their own retailers.
For a variety of reasons, customers may develop more loyalty to their retailers these days than they do to national product brands.
That change is pitting national product branding against retailer institutional branding, creating an apple-versus-oranges competition in the marketplace. Keep Reading
Chaos May Reign if You Hire a Relative to Work for You
Hiring a family member is not like hiring anyone else. The normal office politics can get out of control. But there are steps you can take to keep the madness in check.
Office politics is a fact of life in any business organization. Every day it seems like someone is gossiping about she said this and he said that. People argue and make up.
They bring their problems to you, they complain about others not doing their share, or someone got a bigger raise. Someone that got a promotion doesn’t deserve it or someone that should have gotten the promotion got skipped over.
And so the rumor mill keeps churning away. But what happens if the boss of a tightly nit business suddenly brings in a family member to help run the show? What was considered controlled chaos could turn into a madhouse. Keep Reading
A company may use an online business blog to provide information about and generate interest in products and services sold offline, or as a blog marketing tool to generate e-commerce sales.
Blogs are an attractive alternative to traditional corporate website because they are more interactive and collaborative.
How do WordPress and Blogger compare for online business users? Keep Reading
Marketing Gurus of the Past Two Decades Got it Right
It’s easy to learn from the marketing experts and authors – past and present.
Marketing and the work of marketing departments is ever changing, and determining what the future holds can at times get pretty fuzzy.
If you peruse the bookstores and online bookstores, there are thousands of marketing books available that cover every topic you could possibly think of — or worry about. Keep Reading