Blog Marketing: WordPress vs. Blogger for an Online Business Blog

in Business Management
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WordPress and Blogger are the two most popular blog platforms. Which one should e-commerce companies use for an online business blog or blog marketing?

A company may use an online business blog to provide information about and generate interest in products and services sold offline, or as a blog marketing tool to generate e-commerce sales.

Blogs are an attractive alternative to traditional corporate website because they are more interactive and collaborative.

How do WordPress and Blogger compare for online business users?

WordPress vs. Blogger: Templates and Plug-Ins for E-Commerce Companies

A professional, clean design and layout is a must for blog marketing. Until recently, WordPress offered a wider variety of templates and plug-ins, giving their blogging platform the edge over Blogger for users seeking magazine-style or highly visual blogs.

However, as more WordPress templates are converted for use with Blogger, this gap has narrowed. E-commerce companies can find highly functional and aesthetically pleasing templates and plug-ins to suit their needs using either platform.

Blog Marketing on WordPress and Blogger

Blog marketing refers to internet marketing using a blog as a promotional vehicle. Companies can use blogs to promote products and services, linking directly to a sales page, or use pay-per-click, affiliate, or banner advertising to generate income from the blog.

The key difference between WordPress and Blogger in blog marketing is the cost of hosting. The version of WordPress at WordPress.com offers free hosting but limits users by prohibiting advertising or selling from the blog.

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Companies can use WordPress.org and pay for outside hosting with a company like GoDaddy if they want their blog to generate revenue.

Or, they can use Google’s Blogger, which not only allows advertising and selling with their free hosting package, but accommodates it with simple integration of Google AdSense.

Posting New Content to Blogger and WordPress

Both WordPress and Blogger use WYSIWYG editors with access to HTML code for posting and editing. Blogger offers the added functionality of simple integration with other Google products such as Google Docs and AdSense.

Users may find it more convenient to use a Google product and access a variety of services including Gmail and AdWords (to advertise the blog or product) from a single login.

E-commerce companies can take advantage of different levels of permission to allow employees to create posts without giving access to modify the template.

Reliability and Customer Service Key for Online Marketing Blogs

One major downside to Blogger’s free hosting is the lack of recourse if an online business blog is compromised. This can occur if Google mistakenly identifies it as a spam blog, or if a competitor or other entity falsely reports the blog for violating Blogger policy.

The process for having a blog reinstated can be cumbersome and there is no guarantee the online business blog will come back online.

When a business uses WordPress with paid hosting from an outside company, they can contact that host directly and work to have access restored. Choose a hosting company with 24/7 customer service; downtime usually means lost sales and e-commerce companies might find the risk of blog tampering or an accidental spam label unacceptable.

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WordPress or Blogger for an Online Business Blog? The Verdict

And the verdict is… WordPress and Blogger are not as different as they used to be.

E-commerce companies can consider both options; most criteria and features an online business blog needs are available with both blog providers.

Make a shortlist of templates and compare:

  • ability to generate income
  • available plug-ins and widgets
  • ease of use
  • hosting fees
  • security
  • support

For more information on blogging for business and creative ways to use a blog to market a product or service, see Advantages of Blogging for Online Businesses.


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