Senior Citizens and Identity Theft

in Lifebuoy

Protecting the Elderly From Phishing Scams

Some identity thieves prefer to conduct their business the old fashioned way- by telephone, snail mail or in person. Their primary target is the elderly.

The telephone is a powerful tool for scammers that prey on senior citizens. While many senior citizens don’t use email or browse the internet, they all use the telephone. Identity thieves call elderly people and pretend to represent charities, police associations, AARP and well-known companies. Keep Reading

Blog Marketing: WordPress vs. Blogger for an Online Business Blog

in Business Management

WordPress and Blogger are the two most popular blog platforms. Which one should e-commerce companies use for an online business blog or blog marketing?

A company may use an online business blog to provide information about and generate interest in products and services sold offline, or as a blog marketing tool to generate e-commerce sales.

Blogs are an attractive alternative to traditional corporate website because they are more interactive and collaborative.

How do WordPress and Blogger compare for online business users? Keep Reading

Marketing Lessons from the Experts

in Business Management

Marketing Gurus of the Past Two Decades Got it Right

It’s easy to learn from the marketing experts and authors – past and present.

Marketing and the work of marketing departments is ever changing, and determining what the future holds can at times get pretty fuzzy.

If you peruse the bookstores and online bookstores, there are thousands of marketing books available that cover every topic you could possibly think of — or worry about. Keep Reading

Coffeeshop Laptop Etiquette

in Lifebuoy
Coffeeshop Laptop Etiquette

Be polite at the cafe when doing your business

Laptop people taking over your cafe space? Are you one of those laptop people?

Here are some Coffeeshop Rules for a Oblivious Business Traveler.

Offering free WIFI costs a cafe very little, and can attract some good business. It’s a good deal for everyone, if users are conscientious about setting up shop in the coffee house. Keep Reading

J-Curve and Price Trend Forecasts

in Investment
Ford Service

How Macroeconomic Events Can Filter Down into Personal Investing

Analyzing and utilizing the J-Curve Effect when deciding in which industry, sector, or even country, to invest.

Let us begin with a few basics of how international trade and foreign exchange impacts a country’s economy, but from the macroeconomic point of view.

It is common knowledge that since the mid-1970s, the majority of world economies have adopted freely floating (flexible) exchange rates, which have considerable bearing on how international trade is conducted, as well as on a country’s macroeconomics. Keep Reading

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